Vidme, An Imgur For Video, Grabs $three.2 Million
Vidme, an nameless video sharing software which is rather a lot an Imgur for video, because it additionally has a robust reference to the Reddit group, has raised $three.2 million in new funding, the corporate is saying this morning. Buyers within the seed spherical embrace Mark Suster of Upfront Ventures, Reddit co-founder Alexis Ohanian of Initialized Capital, First Spherical, Lowercase Capital, SV Angel, Launchpad, and others.
The video service was one in every of three tasks created by Bit Kitchen, a product lab based by Alex Benzer, beforehand the founder and CEO at L.A.-based mostly SocialEngine, and Warren Shaeffer, beforehand COO at SocialEngine. The staff was placing collectively tasks and releasing them into the wild to see what consumer response can be, nevertheless it was Vidme which ended up taking off.
By January 2014, the location had racked up one hundred forty,000 uniques in its first month, thanks partially to members of the Reddit group who used the location as a fast and straightforward approach to share a video with their posts. As we speak, says Benzer, Vidme has grown to over 30 million uniques per 30 days.
The co-founder says buyers have been largely drawn to Vidme as a result of the service gives an fascinating differentiator within the video area, and has been demonstrating early traction. Plus, he notes, the demand for digital video content material in the present day is large, and the market is rising shortly.
“There’s this tidal wave shift of individuals consuming content material on their telephones, and [investors wanted to fund] a staff that’s serious about that each one day and arising with progressive methods to re-think about each the invention expertise and creation expertise as nicely,” explains Benzer.
What makes the service compelling, in contrast with options like Vimeo or YouTube, for instance, is its simplicity. All you need to do is browse to a video file or GIF, drag-and-drop one out of your PC or simply paste in a URL. In the meantime, Vidme’s cellular app permits you to add information proper from the gallery in your telephone.
After the video is uploaded, you’ll be able to share the Vidme hyperlink to social networks and elsewhere, together with posting it on Reddit.
Most of Vidme’s progress has been pushed by the utility of 1-step video importing, says Benzer.
Nevertheless, what’s additionally notable about Vidme is that it doesn’t require customers to register with their social profiles, e mail addresses or telephone numbers (although Fb, Twitter and e-mail are non-compulsory). As an alternative, you solely have to select a username and password when signing up. However you don’t need to create an account to add – you can too achieve this anonymously.
The movies are related together with your system, nevertheless, so you’ll be able to pull them down later when you select.
Extra lately, Vidme has rolled out further discovery options on its community, together with its personal “entrance web page” showcasing in style movies which refresh every day. The corporate now sees the potential for Vidme to perform considerably like a video journal, we’re advised. And, taking inspiration from Reddit, it’s even including moderators for its numerous classes.
So far, Vidme customers have uploaded a variety of content material to the location, together with reside footage of a considerably information-y nature, private movies, and a variety of different content material that Vidme has sorted into dozens of classes – a few of that are harking back to these you’d discover on Reddit or Imgur. The default networks embrace classes like Animation, Superior, Aww, Drones, Humorous, Timber, WTF, and extra.
However elsewhere, there are much more classes, starting from leisure to tech to sports activities to Minecraft and lots of others. Some customers are sharing their Snapchat Tales on Vidme, whereas others are utilizing it to gather GIFs. However largely, the movies are entertaining in nature.
“We’re constructing in the direction of being a brand new leisure platform, a creator-pleasant group and a really meritocratic place for content material to get found and rise to the highest,” says Benzer.
The corporate is now investing in creator instruments, together with a brand new cellular app that may permit customers to create a “distinctive type of video,” the co-founder hints. He says the corporate can also be creating its API, which permits third-social gathering websites and different builders to construct on prime of Vidme. Some potential use instances are apps for different platforms, or integrations into different web sites, for instance.
Ultimately, the corporate hopes to generate income by means of native advertisements, not pre-roll, however that’s additional down the street. Within the close to-time period, the group is concentrated on enhancing its expertise on Android with a greater software that’s extra like the present iOS construct.
Vidme is a small workforce of six in L.A.