Viacom brings 22 channels to Sony’s upcoming web TV service

Viacom brings 22 channels to Sony's upcoming internet TV service

Sony’s future cloud-based mostly TV service should not be hurting for content material. Viacom has cast a deal that may deliver 22 of its networks (together with Comedy Central and Nickelodeon) to the streaming platform when it launches late this yr — the primary time Viacom has offered its channels to any reside web TV service. The media big thinks its “younger, tech-savvy” audiences are an excellent match. That is a barely ironic assertion given its years-lengthy battle with YouTube, nevertheless it is sensible. Not that the corporate is leaping into the web period with each ft as it’s; you will have entry to on-demand content material, however solely by means of authenticated entry to the identical materials you’d discover in TV In all places apps. It is nonetheless not clear when Sony’s video portal can be prepared for motion, however chances are you’ll now have a superb purpose to offer it an in depth look.

[Image credit: AP Photo/Carolyn Kaster]

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