VHX Introduces An iPhone App And Library So You Can View Your Complete Video Assortment In One Place
VHX has been working onerous to make it easier for unbiased content material materials homeowners to advertise their films on-line. And now it’s working to make it easier for consumers to hunt out and profit from the content material materials that they’ve bought off the platform, with the introduction of a video library that outlets all their purchases in a single place, along with the launch of an iOS app.
Over the previous couple of years, VHX has powered direct-to-shopper product sales of video content material materials on-line at a time when selling your content material materials direct to followers has develop into a fairly trendy idea, notably amongst comedians and unbiased filmmakers. The breakthrough occasion for one in every of these success obtained right here with Louis C.Okay.’s direct-to-fan launch of a comedy specific a few years prior to now; since then, quite a lot of totally different people with an unbiased fan base have begun promoting their very personal content material materials on-line.
Fairly than bear the usual distribution channels, content material materials homeowners and producers are discovering they may additional profitably promote their films and attraction to audiences on their very personal. And, for in all probability probably the most half, buyers look like on board with the thought, as properly.
VHX now has higher than three,000 titles on the service, according to co-founder Jamie Wilkinson, and higher than a million shoppers have purchased one factor purchased via its service.
To date, most of those product sales have occurred by means of the content material materials homeowners’ web sites. They’re able to try this because of VHX provides a turnkey reply for selling and distributing films, enabling content material materials homeowners to solely add info into its backend and host films wherever they want.
Nevertheless as its library of content material materials available on the market expands, and as new clients current as a lot as purchase it, inevitably clients will end up proudly proudly owning a number of title distributed by means of VHX. That’s already occurring, Wilkinson said, with larger than 60,000 shoppers proudly proudly owning two or additional gadgets of content material materials purchased on the platform.
To make it easier for VHX shoppers to take care of monitor of their content material materials, the company is introducing a library the place all their purchased films is perhaps saved. Clients can now view their libraries on the VHX website online itself, or they may entry it by means of a model new VHX iPhone app.
With the app, they’ll moreover be able to do quite a lot of cool totally different points. Like, for instance, get hold of a little bit of content material materials for offline viewing or Airplaying the video by the use of Apple TV immediately onto their televisions.
Together with iOS, VHX is engaged on an Android app, which is coming shortly. And over time the company might even work in the direction of making its service obtainable on Roku and totally different associated TV models.
Whereas having libraries and an app will give shoppers new strategies to entry their content material materials, it moreover opens up new options for VHX to make product sales. That is, by providing a trip spot for homeowners of its content material materials, over time it’s going to be able to advocate new releases and totally different titles that consumers may have to purchase. By doing so, it’ll have the power to make additional product sales, which suggests extra cash for content material materials homeowners on its platform, along with itself.