Up All Night time will get you into live shows and unique occasions for $25 a month
Up All Night time, a startup aiming to offer your nightlife a lift, is saying that it has raised $500,000 in seed funding.
Extra thrilling than the quantity of the funding is who’s concerned: Grammy-nominated musician Kaskade, Nihal Mehta of ENIAC Ventures, former Sq. CTO Bob Lee and Vijay Chattha, founder of selling company VSC.
The founding staff ought to know occasions and music fairly properly — Chris Smith was additionally the founding father of Om Data (Kaskade was beforehand an artist with the label), whereas CEO Prem Kumta based the artistic company Taste Group, which has produced occasions for manufacturers like Samsung and Pink Bull.
Kumta advised me that with Up All Night time, they’re “making an attempt to unravel the evergreen drawback of discovery and moving into cool occasions.” Extra concretely, Up All Night time customers pay a $25 subscription payment, which will get them into 4 occasions from the corporate’s curated listing every month. The corporate additionally creates its personal occasions, together with the month-to-month “Electrical Sheep” at The Battery in San Francisco.
Up All Night time isn’t the one service providing live performance entry for a subscription payment. Once I introduced Jukely, Kumta stated, “The important thing differentiator is the kind of content material we provide and the excessive contact. They’re within the type of rock area — the sort of occasion they sometimes supply is a very cool band that you simply’re going to see on a Tuesday. We’ve got offers with greater types of venues.”
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To get a style of what Up All Night time has to supply, you’ll be able to simply take a look at the live shows listed on its web site. Earlier Up All Night time occasions have featured musicians like Questlove, Deadmau5, Tycho, Scorching Chip, Minimize Copy and Afrojack.
The service first launched in January of 2015, introducing the subscription mannequin in June. Kumta stated it’s on-monitor to usher in “seven-determine income” this yr.
The corporate is presently restricted to San Francisco, the place it has offers with greater than 50 venues and promoters, however it plans to launch in 4 new markets this yr (it isn’t saying which of them but). And it’s introducing new messaging options that permit these venues to supply particular offers to live performance-goers.