Underneath Armour acquires Endomondo, MyFitnessPal to spice up exercise monitoring

Under Armour acquires Endomondo, MyFitnessPal to boost activity tracking

Underneath Armour simply outed its personal health-monitoring app finally month’s CES, however the firm appears eager on regularly enhancing its software program arsenal. To take action, the Baltimore-based mostly sports activities clothes shop paid $eighty five million in early January Endomondo: an app for Android, iOS, Home windows Telephone and BlackBerry that retains tabs on knowledge from operating, strolling, biking and different distance sports activities. Endomondo additionally performs good with wearables from Jabra, Garmin, Fiitbit, Withings and extra. However that is not all: Underneath Armour additionally introduced alongside its This fall earnings report that it had nabbed MyFitnessPal for $475 million, too.

MyFitnessPal gives the vitamin piece of the wholesome-dwelling puzzle, permitting customers to tally day by day stats on their meals habits. With one hundred million registered customers between the 2, it is easy to see why UA for have an interest within the pair, and for now, they will function individually as subsidiaries of the bigger firm. In fact, Beneath Armour has exercise-monitoring devices, and in late 2013, it nabbed MapMyFitness to bolster the software program of issues. One factor’s for positive: the parents in Maryland are getting critical about grabbing a share of the health tech area, unafraid to shell out some critical coin to do it.

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