UC Davis apologizes for making an attempt to bury pepper spray incident
After main UC Davis by way of some admittedly onerous occasions, the varsity’s chancellor Linda Katehi has issued one thing of a mea culpa for the best way her communications division dealt with the fallout from the extensively reported pepper spray incident in 2011. In her official launch, Katehi takes “full duty” for the college’s futile try to stop it from displaying up in search outcomes, whereas additionally making an attempt to shed some mild on simply what the heck they have been considering.
“The college’s id has been shaken by a collection of extremely publicized missteps,” Katehi defined in her assertion. “Consultants have been introduced in after the extremely regrettable 2011 incident,” she continues, referring to Maryland PR agency Nevins & Associates, which the college paid a minimum of $one hundred seventy five,000 for the web cleanup job.
However as any good educational ought to know, it’s all the time a sensible concept to scrutinize claims that seem too good to be true. Just like the one the place Nevins & Associates promised the “eradication of references to the pepper spray incident in search outcomes on Google,” for instance. From Katehi’s assertion:
In hindsight, we should always have been extra cautious in reviewing a number of the extra unrealistic and ridiculous scope-of-work claims within the written proposals of our outdoors distributors. What is perhaps accepted business hyperbole within the personal public relations world falls far beneath the excessive requirements of a public establishment of upper studying.
Lastly, simply so we all know she understands how the web works, Katehi reassures her college students and critics alike that, “none of our communications efforts have been meant — or tried — to erase on-line content material or rewrite historical past.”