Uber’s anti-Lyft ‘shave the stache’ recruitment revealed
We have already heard stories that Uber was allegedly ordering and canceling Lyft rides in an try and sabotage the competitors. Nicely, it seems that was simply the tip of the iceberg — Uber apparently has an entire secret plan in place to take down its pink mustachioed rival. The Verge has uncovered proof that Uber has employed a full-on workforce of unbiased contractors and offered them with burner telephones and bank cards to recruit present Lyft drivers away and be a part of the Uber clan. Referred to as “Operation SLOG,” these so-referred to as model ambassadors would name up a Lyft journey, get within the automotive after which go into their recruiting spiel — they even have driver kits in order that they’d have the ability to enroll the Lyft driver there after which. The SLOG staff additionally took care to not get caught — The Verge discovered emails that warned the ambassadors to not request calls from the identical place, and there is even a GroupMe account the place they will examine Lyft driver profiles so they do not by chance recruit the identical individual.
In response, Uber revealed a weblog publish saying that Operation SLOG, which it says stands for “Supplying Lengthy-time period Operations Progress,” is a official recruiting drive and denies that something they’ve carried out is underhanded. As an alternative, Uber states that the SLOG recruitment efforts contain driver incentive packages, model ambassadors, rider/driver recruitment campaigns and car financing. Notably, Uber states as a “Advertising a hundred and one” level that it does not deny taking rides as a way to recruit new drivers. Additionally they reiterated that they might by no means deliberately cancel rides. Nevertheless, The Verge says that these recruiters typically do cancel Lyft rides, maybe not simply to maintain them off the market, but in addition to keep away from detection by Lyft. Thus far, Lyft has not responded to the story, and apparently the recruiters have been warned to not converse to the press. All of it sounds a bit like a chapter out of a spy novel — it appears the ridesharing turf wars have develop into much more intense than we realized.
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