Uber updates its look
Uber has new app icons, a recent logotype, and area-particular background colours and patterns, firm co-founder Travis Kalanick exhibits off in a weblog submit right now. The brand new icons for each the rider and associate apps embrace a “bit” at their facilities, a hollowed-out sq. that represents the corporate’s know-how. Plus, they function colours and patterns particular to whichever nation you are in. The Uber group crafted these colourful backgrounds by learning the structure, artwork, style and environments of the related areas, however ultimately the corporate plans to go even additional and create customized patterns for particular person cities.
The brand new logotype is “much less fussy,” deleting the trailing strains at first and finish of the corporate’s identify. Uber says these modifications are an try and humanize the corporate (and doubtless to distract a cautious public from its current struggles with lawsuits and protests).
“Uber began out as everybody’s personal driver,” Kalanick writes. “At the moment we aspire to make transportation as dependable as operating water, all over the place and for everybody. Our new model displays that actuality by working to rejoice the cities that Uber serves.”
This is Uber’s new rider app icon:
And the driving force app icon: