Uber Provides TomTom Navigation Knowledge To Its Driver App, Not Changing Google Maps
On-demand transportation service Uber misplaced out on its joint bid for Nokia’s Right here mapping unit, so it’s shifting forward with placing collectively its personal navigation, mapping and site providers. In the present day, Dutch mapping firm TomTom introduced a deal to offer navigation knowledge to Uber for use in its app for Uber drivers (and particularly not Uber passengers). The businesses describe the deal as multi-yr and international with a give attention to some 300 cities. Neither are disclosing the monetary phrases.
“We’re excited to offer Uber with our greatest-in-class location knowledge.” stated Charles Cautley, Managing Director Maps & Licensing at TomTom, in a press release. “TomTom is a very unbiased map supplier with the platform for the longer term. With this platform, TomTom is the trusted companion for progressive and future proof location know-how for the worldwide automotive and shopper know-how business.”
“We look ahead to working with TomTom, a pacesetter within the mapping and navigation area,” stated Matt Wyndowe, Head of Product Partnerships at Uber. “Their mapping and visitors knowledge will assist guarantee we proceed to offer a terrific expertise for drivers all over the place.”
We now have confirmed instantly with Uber that TomTom can be offering particularly navigation knowledge for the driving app alone. It isn’t changing Google Maps, nor another providers that Uber at present makes use of.
“It’s a part of the combination now,” an Uber spokesperson informed TechCrunch. “We use quite a lot of sources along with Google Maps, and can proceed to.” That blend consists of Uber’s personal mapping belongings, which embrace its acquisitions of Microsoft’s Bing mapping belongings and startup deCarta.
(A possible separation from Google Maps was apparently the primary query on many individuals’s minds within the wake of the announcement, in response to one supply at TomTom. That’s as a result of many have highlighted how Google’s personal ambitions in transportation will put it into direct competitors with Uber. This may be a sophisticated rivalry, provided that Uber makes use of Google Maps knowledge and is an enormous funding for Google Ventures.)
The transfer to enhance mapping knowledge for drivers comes at a time when Uber is dealing with a number of competitors from a wave of different app-based mostly on-demand transportation providers, lots of them targeted on extra native markets than Uber and its international footprint.
For drivers who work on contract in their very own automobiles and are beholden to no particular service, having an app that’s extra correct when it comes to getting them from factors A to B and offering probably the most strong location info could possibly be a tipping level for them in deciding which service to drive for.
TomTom offers mapping knowledge for its personal vary of GPS-navigation hardware, however it additionally works with a quantity of third events, with its knowledge particularly robust in city areas. Maybe most famously, it began to work with Apple as considered one of a number of companions on its native Maps software after Apple ditched Google in favor of its personal in-home knowledge and repair.
Little sidenote: Uber already has a group in Amsterdam engaged on the corporate’s international cellular apps, making the mixing course of probably slightly simpler. Geography, nevertheless, apparently wasn’t what brokered the deal within the first place.