Uber guarantees to not worth-gouge throughout large east-coast blizzard
The east coast is about to get hit with a probably report-breaking quantity of snow, which suggests Uber has the chance to… redeem itself. The taxi-hailing app, infamous for mountaineering costs on holidays and through rush hour, says it’s going to droop surge pricing through the storm. This marks a change of coronary heart from Uber, and probably a better PR technique, too: The corporate has been beset by a wave of dangerous press over the previous few months. Particularly, it has been criticized for elevating costs throughout numerous emergencies and pure disasters, together with Hurricane Sandy in 2012 and a hostage disaster in Sydney, Australia final December. Lastly, final yr, Uber reached an settlement with New York’s Lawyer Basic to not exploit crises with fare hikes.
Meaning the corporate is now merely making good on its promise. “Dynamic pricing will probably be capped and all Uber proceeds shall be donated to the American Pink Cross to help aid efforts,” Uber stated in an e-mailed assertion revealed by Bloomberg. As of this writing, it is already snowing in New York Metropolis, and has been for a number of hours, although in accordance with numerous forecasts, the storm will not actually decide up till tonight. All informed, the storm is predicted to proceed by means of Tuesday.