Twitter’s upgrades cannot cover its drawback nabbing new customers

Twitter's upgrades can't hide its problem nabbing new users

For a corporation that is embedded itself so completely within the material of recent communication, Twitter positive is having hassle getting extra individuals to make use of it. The corporate simply launched its newest batch of quarterly financials, and whereas it handily generated extra income and earnings per share than Wall Road analysts anticipated (assume $479 million in income over the previous three months), it is nonetheless not choosing up new customers as quick as everybody needs it to. This previous quarter noticed complete consumer numbers surge to 288 million – that is a 20 % leap over this time final yr, however solely a rise of about four million customers since Twitter’s newest information dump. Curiously, it seems to be like almost all of these new customers got here from outdoors US borders, making this quarter the primary with negligible US progress since Twitter’s IPO.

Dick Costolo have to be thrilled.

These previous few weeks have been busy ones for Twitter, and you may’t blame some cynics for taking a look at every part the corporate introduced as a strategy to deflect criticism of its slowing consumer progress. It will push Promoted Tweets into apps it does not personal. Its video subsidiary Vine launched a spin-off for teenagers (and we’re nonetheless not likely positive why). It lastly introduced group messaging and video recording to Twitter correct. Hell, simply yesterday, phrase of a partnership between Twitter and Google conveniently surfaced that might make the complete social firehose extra seen in search outcomes early this yr.

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