Twitter will begin curating the perfect tweets about day by day occasions
Twitter CEO Dick Costolo will formally depart the constructing subsequent month, however certainly one of his formidable pet tasks — codenamed “Challenge Lightning” — simply may change the best way individuals work together with Twitter even after he is gone. Based on a report from BuzzFeed’s Mat Honan, Lightning will spotlight particular occasions or conversations occurring that very second with the assistance of editors who’ll weave a type of visible tapestry from textual tweets, pictures and movies.
As an example you dive into one among these occasions. As an alternative of poking across the conventional timeline, these chosen tweets will take up your whole display (and, within the case of video, will begin enjoying mechanically). If every little thing goes in line with plan, you may see between seven and ten such “occasions” a day, too, which suggests Twitter’s acquired some media-savvy hiring to do. Twitter has virtually all the time been a facilitator, an engine for information and organizations that package deal it up. Now, with Lightning as a part of the combination, it is going to flip that endless stream of noise into one thing dramatically extra digestible with out anybody else’s assist. However this is the kicker: It looks like you’ll dig into these occasions even when you do not have a Twitter account. For a corporation that catches flack each time it broadcasts disappointing consumer numbers and desperately wants recent eyes that’ll maintain coming again, this can be a daring — and mandatory — transfer. Hopefully, Lightning and its fast (hopefully considerate) context simply is perhaps the factor that turns the Twitter-averse into individuals who cannot get sufficient.