Twitter might faucet Foursquare to make location extra related in tweets
Twitter’s been targeted fairly a bit on mainstream attraction over the previous few years — typically to the purpose of ignoring elements of its platform that sorely want some updating. Take the best way Twitter handles location: You possibly can manually add the place you are tweeting from, however that knowledge does not but serve a lot of a objective. That would all change subsequent yr, although. Twitter is reportedly planning to benefit from Foursquare’s treasure trove of location knowledge so as to add some a lot-wanted context to your posts, in line with Enterprise Insider. For instance, once you tweet about visiting a brand new metropolis or restaurant, you can mechanically get some suggestions of different locations to go to, or some recommendations on what’s scorching on the menu. And sure, you could even get to verify in proper from Twitter.
Whereas neither firm is admitting to the partnership but, it would not be shocking to see them staff up. At a current analyst occasion, Twitter famous a number of methods higher location knowledge might enhance its service. Displaying contextually related info to new customers may persuade them to open up the Twitter app once more, for instance.
The partnership can be an equally massive deal for Foursquare, which has principally spent the previous couple years treading water. Now, the corporate is wanting past the examine-in (it moved that function to the standalone app Swarm earlier this yr) and is specializing in utilizing its location smarts that will help you discover fascinating locations and occasions. And naturally, it is also wanting to promote that knowledge to prepared companions like Microsoft.