Twitter isn't attracting sufficient new customers
Twitter’s had a busy fourth quarter. It has been dropping new options like Moments and immediately’s greatest tweets announcement. Additionally it is Jack Dorsey’s first full quarter as CEO. So how did it do? Properly it made $710 million in complete income a forty eight-% yr-over-yr improve. However it’s nonetheless not worthwhile. It had a lack of $ninety million which continues to be higher than final yr’s lack of $one hundred twenty five million. The corporate additionally famous that month-to-month lively customers remained flat 320 million. Not a great signal when it is making an attempt to realize new customers with new options like Moments.
Whereas the consumer numbers look flat, should you exclude SMS customers that do not see advertisements, the quantity get a bit extra grim. Excluding SMS, the corporate reported it had 305 million month-to-month lively customers down from 307 million in Q3. Amazingly, it nonetheless made extra money off the customers that proceed to ship one hundred forty character updates.
Throughout a periscope of the earnings, Jack stated the corporate will “focus now on what twitter does greatest: Life.” He famous that the corporate needs to construct the planet’s largest related viewers. To try this Twitter will give attention to its core service, investing in being a pacesetter in reside streaming video, giving creators the perfect instruments, making Twitter safer and supporting builders.
Dorsey reiterated the corporate’s want to make the timeline simpler to make use of and get extra customers engaged with it. He famous that the function introduced at present elevated tweeting and retweeting throughout testing.