Twitter continues to wrestle with attracting extra customers

Twitter continues to struggle with attracting more users

Rather a lot has occurred within the land of Twitter in the previous few months. It has a brand new CEO (who actually is not so new) in Jack Dorsey, who wasted no time in shaking issues up in a quest for extra customers and, in fact, extra money. Because the final earnings report, Twitter has made various bulletins in the direction of that finish: a curated Moments feed, tweet collections, polls, an up to date OS X app and, properly, extra advertisements. There’s additionally speak that Twitter will attempt to be a lot extra consumer-pleasant going ahead and may even maybe cast off its one hundred forty-character restrict. Which all sounds relatively encouraging, however as the newest Q3 financials present, issues aren’t fairly so rosy simply but: It registered simply 320 million month-to-month lively customers within the final quarter, which is eleven % progress over this time final yr and solely a marginal improve over the 316 million within the earlier quarter.

As for revenue, Twitter’s This fall income was $569 million, which is up fifty eight % yr over yr, however the firm nonetheless stays firmly within the pink as a consequence of a internet lack of $132 million. Within the launch, Dorsey stated: “We continued to see robust monetary efficiency this quarter, in addition to significant progress throughout our three areas of focus: making certain extra disciplined execution, simplifying our providers, and higher speaking the worth of our platform. We have simplified our roadmap and group round a number of massive bets throughout Twitter, Periscope, and Vine that we consider characterize our largest alternatives for progress.” It is clear that whereas Twitter is profitable at incomes extra money (possible resulting from new advert alternatives), it is nonetheless struggling at attracting new customers throughout its totally different merchandise.

We’ll take heed to the Twitter earnings name and replace this publish if there’s something so as to add.

Twitter continues to struggle with attracting more users

[Image credit: Lead image from Getty Images; infographic from Twitter]

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