Twine Problem Launches Voice Messaging App That Borrows The Good Parts Of Texting
With the Twine Problem, a pair of former Googlers are aiming to encourage people to utilize their smartphones for a significantly counterintuitive perform — to ship voice messages.
Now, the obvious question proper right here is, “Uh, can’t I already do that with my phone? Isn’t that, like, all the degree?”
Nevertheless truly correct sooner than I met up with Twine Enterprise co-founders Thomas Gayno (CEO) and Jeff Baxter (designer), I had a second that handily encapsulated a couple of of the causes behind the app. I was standing outside their office, shivering (it was a winter night time time in Brooklyn), struggling to textual content material them by the use of gloves and permit them to know that I’d arrived. After which I remembered that I had this excellent gadget that would really speak instantaneously, and requiring solely minimal use from my palms.
Now, my avoidance of phone calls has perhaps gotten larger than barely out of hand (I blame PR people), nevertheless people textual content material relatively lots, is what I’m getting at. And whereas voice has been included into totally different messaging apps, it’s typically shoehorned in there with voice and/or pictures, considerably than creating one factor new.
However plain earlier talking nonetheless has a great deal of advantages — not merely in circumstances the place you truly have to get ahold of any person immediately to permit them to let you into their office, however as well as, as Gayno argued, when just a bit additional emotion is called for.
So The Twine Enterprise’s hope is to take the problems that are good about texting (like the reality that you simply don’t ought to reply instantly, or concentrate a minute-prolonged voicemail sooner than you identify why the heck any person was calling) and convey them once more to voice messaging.
“You get the emotion and the nuance you get with a reputation with voice, nevertheless you moreover get the speed and asynchronous communication that you just get with textual content material,” Baxter said. “It’s this good middle flooring that no one’s nailed however.”
Gayno and Baxter gave me a quick demo of the app, which is called Twine, and I’ve been attempting it out myself over the weekend (partly because of a special TC employees members have started using it, too). It’s a fairly straightforward interface — you see a homescreen with footage of people you’ve talked to recently, and in case you faucet on them, you probably can take heed to their latest message. And chances are you’ll hit the microphone button to report a message of your private — the message must be 12 seconds or or a lot much less, and there’s a bit indicator that reveals how lots time you might have left.
Totally different choices embrace the facility to save lots of plenty of your favorite messages, to ship a message to quite a lot of recipients, and to ship up your full phone information of contacts.
As shortly as a result of the demo ended, I launched up choices that I’d want so as to add, like the facility to dam totally different clients, create groups, and search by way of my favorite voice messages. Apparently that’s all on their road map, though a lot of the devices are perhaps nearer to fruition than others — Baxter said blocking might be “the very subsequent issue we implement.” And the prolonged-time interval goal may also be to maneuver previous smartphones to totally different models, like smartwatches and totally different wearables.
The Twine Enterprise raised $1.eight million in seed funding led by Lerer Hippeau Ventures and Metamorphic Ventures, with participation from Google Ventures, Greycroft, Dave Morin’s Sluggish Ventures, and Gary Vaynerchuk. It moreover launched an iOS mannequin of the app once more in September, although Baxter and Gayno argued it was truly solely a verify mannequin — they ponder instantly, with an improved iOS app and their first mannequin on Android, as their true launch.