Tune Raises $27M To Unify Cellular Advertising Knowledge

Tune Raises $27M To Unify Mobile Marketing Data

Tune, an organization that payments itself as “the enterprise platform for cellular advertising,” is saying that it has raised $27 million in Collection B funding.

Based by twin brothers Lucas and Lee Brown (pictured above with CEO Peter Hamilton), Tune was beforehand referred to as HasOffers — it rebranded final summer time, giving it what Hamilton referred to as “a extra versatile, greater identify.” HasOffers was the corporate’s first product, which helps advert networks handle their relationships with publishers. The second product was MobileAppTracking, which helps cellular writer see which advert campaigns are driving probably the most installs, engagement, and purchases.

These are nonetheless the corporate’s two foremost choices, nevertheless it sounds there are new merchandise within the works.

“We’ve actually targeted on growing our product improvement … we did some acquisitions and acquired lots carried out,” Hamilton informed me. “So we’re to start out launching issues over the subsequent couple of quarters.”

He added that advert attribution has grow to be “desk stakes” — each marketer wants and expects it, however it’s not sufficient by itself. The most important request from clients has been to create “a unified dashboard for paid and natural exercise,” which is what Tune is working in the direction of — it’s helped on the natural (i.e., non-advert) aspect by the acquisition of MobileDevHQ.

And the funding, in fact, ought to speed up all of this. The spherical was led by Icon Ventures (previously Jafco Ventures), with participation from Efficiency Fairness Administration and Accel Companions. (Accel led the corporate’s $9.four million Collection A again in 2013.) Icon’s Jeb Miller is becoming a member of Hamilton, Lucas and Lee Brown, and Accel’s Wealthy Wong on the board of administrators.

Tune says that as of this month, it has reached a $60 million income price, and that it’s utilized by clients together with Uber, Sephora, Trulia, Alaska Airways, EA, and Supercell — actually, it says it’s utilized by 60 % of the highest 20 grossing apps within the App Retailer.

Amongst different issues, that means the corporate continues to develop a yr after what appeared like a probably vital blow — its removing from Fb’s Cellular Measurement Companion program.

“I’m simply extremely pleased with the staff for adjusting to that,” Hamilton stated. “We’re targeted on serving to entrepreneurs do what they should do. Our retention has been phenomenal, and our clients are dedicated to the expansion of our applied sciences.”

You’ll be able to learn extra on this firm weblog submit.

Featured Picture: Tune