Tumblr Lastly Makes “Reblogs” Extra Readable, Particularly On Cellular Units

Tumblr Finally Makes “Reblogs” More Readable, Especially On Mobile Devices

One in every of running a blog website Tumblr’s flagship options, the reblog – which means the reposting of one other individual’s content material onto your personal website – is getting a big makeover beginning immediately. The corporate is making a change to how these reblogs seem on customers’ dashboards, making them much more readable than they have been beforehand.

Not an extended record of blockquote indents, the place every new consumer provides their very own commentary to what was stated earlier than, the brand new reblogs will merely record every remark one after the opposite. This makes the feedback simpler to learn, but in addition makes the Tumblr publish for much longer than when the older-fashion reblogs have been in impact.

Tumblr Finally Makes “Reblogs” More Readable, Especially On Mobile Devices

This may increasingly appear to be a minor function tweak, nevertheless it’s truly an enormous general of what it means to make use of Tumblr.

Like many social media properties, lots of Tumblr entries are literally repostings of one thing one other consumer had revealed earlier. Along with the content material itself – typically a picture, net hyperlink, video or block of textual content, the reblogger would then add their very own commentary to the merchandise in query.

As posts grow to be widespread, these “reblog chains” turn out to be harder to parse. It’s exhausting to inform who stated what, and even learn the remark within the first place because the captions have much less room, earlier than they should wrap to the subsequent line.

In posts that go viral, the reblog chains can find yourself wanting extra like this:

Tumblr Finally Makes “Reblogs” More Readable, Especially On Mobile Devices

That’s a variety of scrolling, earlier than you get to the half with the feedback!

In fact, this drawback is exacerbated on cellular units, whose restricted display sizes make lengthy reblogs even more durable to learn. And like each firm right now, Tumblr is trying to enhance its cellular product’s usability to the good thing about each its customers and its advertisers.

Nevertheless, whereas this may increasingly have been a consumer interface design flaw from the beginning, the Tumblr reblog turned one of many community’s defining options – a method it differentiated itself from different websites, and gave it a singular type of its personal.

Like “Tumblr’s teenspeak,” the punctuation-much less, rhetorical speech that fills the community, the power to know and decipher the reblog was one thing that Tumblr’s youthful customers have been simply able to, whereas older or extra rare customers might have been left scratching their heads.

And like many issues within the teen world, the power to exclude adults from the dialog quickly turned one of many benefits to this messy, complicated formatting fashion.

Tumblr Finally Makes “Reblogs” More Readable, Especially On Mobile Devices


Tumblr customers’ reactions, to date, appear divided.

Whereas there are all the time these who battle towards any change on a website just because it’s new and totally different, others with considerations make some legitimate factors. For instance, although it’s simpler to learn on cellular, the brand new reblogs will contain extra scrolling, which isn’t essentially a bonus. (This might be modified by eradicating consumer icons from the brand new design, which lengthen the posts.)

As well as, the change makes it extra troublesome for these who use the service for position-enjoying, others have famous.

However some say the brand new fashion is definitely an enchancment, and will probably be welcome on cellular.

Tumblr Finally Makes “Reblogs” More Readable, Especially On Mobile Devices

Nevertheless, the benefit to the brand new fashion, past being extra readable, is that it’ll not make misattributions really easy. This has been an issue up to now, as some customers would edit the textual content that got here earlier than their reblog as a way to make it seem like individuals had stated one thing they didn’t. Additionally they gained’t be capable of selectively delete captions when reblogging. And unique posters will now all the time get credited because the supply regardless of what number of reblogs happen as their username will all the time be caught to the underside of posts.

Ensuring unique posters are being credited for his or her work is one thing that has Tumblr has targeted on with different modifications within the current previous, as properly. For example, when it launched its GIF search engine function, it additionally tweaked the best way GIFs seem on posts, ensuring that the picture’s creator was alway correctly cited.

The up to date reblog function is rolling out in the present day throughout all posts going ahead, in addition to people who have been revealed up to now, says Tumblr. However the brand new look is just for dashboards – customers blogs will proceed to show reblogs based mostly on their theme’s settings.