Tremendous Bowl 50: Extra Individuals Selected To not Tweet, Fb

Fewer individuals put down their nachos this yr to submit concerning the Tremendous Bowl on Fb or Twitter.

On Fb, the extent of exercise worldwide for SB50 dropped 25 % in contrast with final yr, in response to the social big. Twitter posts amongst U.S. viewers was down forty nine %, in response to Nielsen figures, after document-breaking Tremendous Bowl motion on social networks final yr.

CBS’s TV viewers of 111.9 million for Tremendous Bowl 50 was additionally down — though much less dramatically — from Tremendous Bowl XLIX on NBC, which registered 114.four million viewers.

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This yr, Fb stated about 60 million individuals joined the Tremendous Bowl 50 dialog throughout with 200 million posts, feedback or likes, because the Denver Broncos defeated the Carolina Panthers 24-10. In 2015, for the Patriots-Seahawks recreation, Fb stated greater than sixty five million customers generated 265 million interactions.

On Sunday, sixteen.9 million tweets have been despatched by three.eight million distinctive authors about CBS’s Tremendous Bowl 50 telecast, down from 25.1 million tweets about Tremendous Bowl XLIX, in accordance with Nielsen. Out of the 2015 totals, four.6 million tweets have been despatched by 1.four million distinctive authors about advertisements that aired in CBS’s broadcast and livestream.

Tellingly, on each Fb and Twitter, probably the most-social occasion from Tremendous Bowl 50 wasn’t from the sport itself: that got here in the course of the halftime present that includes Coldplay, Beyonce and Bruno Mars sharing the stage.

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On Twitter, probably the most-tweeted minute for Tremendous Bowl 50 was at eight:forty four p.m. ET, when 162,000 tweets have been despatched within the minute following the halftime present, per Nielsen. The very best quantity on Twitter for final yr’s Tremendous Bowl occurred when Patriots rookie Malcolm Butler intercepted a cross by Seahawks QB Russell Wilson with 20 seconds left within the recreation, producing 395,000 tweets per minute.