Tremendous Bowl 2015 Advertisements Are All About The Huge (Cellular) Recreation
There have been forty nine new, nationally televised commercials that aired final night time throughout Tremendous Bowl XLIX. Whereas most of them have been for older, established manufacturers, a handful of them have been for Web-first corporations, and most of the relaxation featured know-how in essential methods.
However probably the most fascinating factor? There have been three ads for cellular video games throughout one of many largest “bricks and mortar” recreation broadcasts on the earth. In different phrases, final night time roughly $sixteen million was spent final night time to inform you about video games you’ll be able to play in your telephone.
The Tremendous Bowl is a collision of commerce, leisure, rage, and Katy Perry. So it is sensible that the ads featured in the course of the recreation, the costliest ads on the earth, are consultant of the enterprise panorama in America. Corporations who can place advertisements within the Tremendous Bowl are entertaining, aggressive, and profitable.
Recreation of Warfare confirmed a 30-second advert in the course of the first quarter of the sport that featured Kate Upton and basic Recreation-of-Thrones-fashion warfare. To date so good.
Within the third quarter, we have been blasted with a sixty-second business for a cellular recreation, this time that includes Liam Neeson. The Taken star parodied Taken by vowing vengeance towards his enemies in Conflict Of Clans whereas in line for espresso.
Lastly, within the fourth quarter, we received one remaining style of what animated characters can do when given digital weapons and rolling landscapes within the Heroes Cost Tremendous Bowl business. It was a brief fifteen-second spot.
In the meantime, Mophie threw its hat within the ring with an advert based mostly on this easy premise: “What would the world appear to be if God’s telephone died?” Squarespace, which took out its first Tremendous Bowl Advert final yr, once more confirmed its stuff in the course of the huge recreation with a way more delicate (and cheap) advert.
With a $four.5 million price ticket on a thirty-second spot, many entrepreneurs are questioning whether or not or not the bang is well worth the buck. However this yr’s Tremendous Bowl was seen by greater than one hundred million individuals, and lots of advertisements can be talked about into right now, this week, and even into the yr.
For corporations that produce video games like Recreation of Warfare and Conflict of Clans, the Tremendous Bowl is an costly, although comparatively protected, guess. Final night time, greater than one hundred million individuals watched Liam Neeson play Conflict of Clans and Kate Upton fake to be a personality in Recreation of Conflict. Lots of these viewers had their smartphone inside attain.
Subsequent yr I predict that Bitcoin can be talked about in the course of the Tremendous Bowl, Snapchat will place an advert that includes a star, and Tom Brady gained’t be there in any respect. Will probably be superb.