Toyota turned the Prius' elements into anime characters

Toyota turned the Prius' parts into anime characters

In the event you have been operating an enormous Japanese automotive producer, how would you make your know-how accessible to the general public? Toyota has a relatively unusual reply: flip it into anime characters. The corporate has launched an “Inconceivable Women” promo marketing campaign for the new Prius the place elements and options are anthropomorphized as typically cute, typically mysterious cartoons. Sure, you can also relate to a cyborg illustration of your hybrid automotive’s wishbone suspension or water pump.

This type of advertising technique is not new in Japan — even Microsoft turned Web Explorer into an anime mascot a couple of years in the past. It is meant to attraction to the (sometimes younger) followers of anime and manga who may in any other case write off a product as stiff and boring. Nonetheless, it is an odd transfer. What is the probability that the audience for anime might be purchasing for a reasonably costly, household-oriented sedan? No less than this beats the “way of life” photographs and technical run-downs that often cross for promoting within the automotive world.

By way of: The Verge
Supply: Toyota
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