Tinder's STD-consciousness webpage helps it save face
Presumably, all of us discovered about it in well being class: sexual encounters with strangers brings with it the danger of sexually transmitted illnesses. Keep protected, use safety and get examined. Now, Tinder is ensuring its customers know the place to get examined with a brand new “Well being Security” part on its web site, a easy web page urging customers to make use of condoms, be trustworthy with their associate and to hunt down free testing facilities. In the event you’ve been listening to current information, you may need picked up on the well being part’s ulterior motive: to get the AIDS Well being Basis off Tinder’s again.
The Well being and Security web page ends a dispute that is been happening for months. Late final yr, the AHF launched an promoting marketing campaign that featured silhouettes with Tinder and Grindr logos interacting with silhouettes labelled with sexually transmitted illnesses. The notice marketing campaign urged app customers to hunt out free STD testing, however Tinder took exception to it, accusing the non-revenue of “falsely related Tinder with the contraction of venereal illness.” The AHF refused to take down billboards with the commercial — however only recently modified its tune. Now that Tinder is linking its customers to the Healthvana STD testing locator, the AHF says it plans to take away billboards and ads associating Tinder with STDs.
Tinder’s public well being web page might have been envisioned as a type of injury management, however the firm does have a historical past of selling good well being: in December, the corporate partnered with the UK’s blood and transplant service to increase consciousness for organ donation. Positive, its STD consciousness marketing campaign is probably not fairly as altruistic, however it’s nonetheless a pleasant gesture.