Time's up for Snapchat's unique content material

Time's up for Snapchat's original content

A service constructed on the 2 pillars of ephemerality and genitals was all the time going to be an unlikely vacation spot for leisure content material. That is why it comes as little shock that Snapchat is closing down Snap Channel, its portal for homegrown “TV” exhibits. Based on Deadline Hollywood, the agency has additionally let go of Marcus Wiley, a excessive-profile comedy improvement government that was employed in Might of this yr. Snap Channel had been withdrawn a couple of weeks in the past, with Wiley charged with remaking the outlet in his personal picture. Sadly, unique programming, a lot of it scripted, would have value far extra money than Snapchat needed to spend. Now, the service will stick to utilizing third-celebration content material from different networks to offer a well mannered veneer behind which all these genital footage can cover.

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