Time Warner Cable checks the 'evolution' of streaming TV in NYC
Confirming plans Engadget solely revealed to you, Time Warner Cable could be very near publicly testing a approach for its web-solely clients to get TV providers. Basically the large change is that till now, to get TV service and entry to its streaming TWC TV app, you wanted to be a “TV” buyer and have a cable field. Quickly, should you’re a Time Warner Cable buyer in New York Metropolis with simply web service, the corporate may even supply entry to its TWC TV Roku Trial. CEO Rob Marcus informed buyers that the plan is an “evolution” of TWC TV, as clients ultimately can get entry to video without having to lease any hardware in any respect. GVP of Video, Programming and Content material Alix Cottrell advised me that the main target for the check is ensuring every thing is “very easy and easy” earlier than it is probably rolled out to clients outdoors New York Metropolis.
In any other case, the small print are principally as our sources famous beforehand. Whereas this package deal continues to be solely obtainable inside Time Warner Cable service areas — and through the beta solely in New York Metropolis — you possibly can add channel choices identical to any TV buyer would, besides with out requiring a technician to return out and drop off one among its packing containers.
Cottrell confirmed that for patrons, utilizing the app has the identical options clients have come to anticipate from TWC TV, so whereas there isn’t any actual DVR help what you will get is as much as 300 stay TV channels, together with native broadcast networks and even premium stuff like HBO and Showtime. Additionally there’s video on-demand entry with StartOver for sure packages, however no Pay-Per-View or film leases, for now.
The offered Roku is an ordinary Roku three unit, so if you wish to use it for Netflix, or HBO or some other normal apps, you’ll. Equally, if you wish to use your login on one other gadget that has a TWC TV app (iOS, Android, Xbox, Samsung, Kindle), it should work there too. The Roku TV app is just for in-house use, however TWC TV does have some stuff out there for out-of-house streaming to your cellular units, verify the channel itemizing right here (PDF) for particulars. As Cottrell described it, the event of TWC TV shouldn’t be over both, so we’re hoping to see it on extra platforms (the brand new Apple TV and PlayStation, for instance) and hopefully the return of DVR options that might degree the enjoying subject between cable and web clients.
Time Warner Cable could not affirm what the pricing is till it launches, and proper now it is concentrating on that date for on or round November ninth. Cable TV corporations are quickly turning into extra web suppliers than cable TV, and this “evolution” is definitely an indication that Time Warner Cable is recognizing the brand new actuality a bit quicker than a few of its counterparts.
A la carte TV it isn’t (but), however there are some “skinny” bundles that make service cheaper and extra versatile, and it additionally saves cash that may in any other case be used to lease a cable field many individuals do not even like. We’ll discover out quickly if that is sufficient to offer cable’s second act a greater fame for service and make it able to struggle potential challenges from challengers like Apple, Sling TV and PlayStation going over-the-prime — customers in New York Metropolis can join information on the beta check right here.
[Image credit: Bloomberg via Getty Images]
SOURCE: Time Warner Cable Roku Trial
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