Time Inc. Buys What's Left of Former Web Darling MySpace

MySpace nonetheless exists?

It does, and the corporate that owns the as soon as-ubiquitous social community is being purchased by Time Inc. to assist the journal writer goal advertisements.

The father or mother firm, Viant, says it may give entrepreneurs entry to greater than 1.2 billion customers.

MySpace peaked in 2008 with some seventy six million U.S. guests earlier than dropping floor to Fb. Information Corp. bought the corporate to Justin Timberlake and different buyers in 2011 for $35 million. As we speak, it’s an leisure-targeted website that performs music movies and songs.

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Time Inc. won’t say what it paid. The writer of Individuals, Sports activities Illustrated and Time was spun off from leisure firm Time Warner in 2014. The corporate is dealing with a decline in print advert dollars and it posted an $881 million loss final yr.