Tim Prepare dinner apologizes for Maps mess

Tim Cook apologizes for Maps mess

Nicely, it is hardly a secret that clients are sad with Apple’s new mapping answer in iOS 6. And, whereas the corporate has admitted that, maybe, it isn’t fairly as much as snuff but, it has performed down Maps’ flaws and urged clients to be affected person. In the present day, in an open letter to the Apple trustworthy, Tim Prepare dinner struck a much more candid and conciliatory tone, apologizing for failing to ship a “world-class” product. Prepare dinner went as far as to recommend that sad clients might take a look at choices from rivals like Bing, MapQuest, Google and Nokia — at the very least till Cupertino types this mess out. You will discover the entire textual content of the letter after the break.

Replace: As CNET stories, Apple has now additionally gone one step additional and added a brand new listing of featured mapping options to the App Retailer, together with apps from TeleNav, Garmin, Magellan and others.

You’ll be able to learn our editorial on Apple apologies because the launch of the iPhone right here.

Present full PR textual content

To our clients,

At Apple, we attempt to make world-class merchandise that ship the perfect expertise attainable to our clients. With the launch of our new Maps final week, we fell brief on this dedication. We’re extraordinarily sorry for the frustration this has triggered our clients and we’re doing the whole lot we will to make Maps higher.

We launched Maps initially with the primary model of iOS. As time progressed, we needed to offer our clients with even higher Maps together with options corresponding to flip-by-flip instructions, voice integration, Flyover and vector-based mostly maps. So as to do that, we needed to create a brand new model of Maps from the bottom up.

There are already greater than one hundred million iOS units utilizing the brand new Apple Maps, with increasingly more becoming a member of us each day. In simply over every week, iOS customers with the brand new Maps have already looked for almost half a billion places. The extra our clients use our Maps the higher it is going to get and we tremendously recognize all the suggestions we’ve got acquired from you.

Whereas we’re enhancing Maps, you’ll be able to attempt options by downloading map apps from the App Retailer like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their web sites and creating an icon on your own home display to their net app.

The whole lot we do at Apple is aimed toward making our merchandise the most effective on the earth. We all know that you simply anticipate that from us, and we’ll maintain working non-cease till Maps lives as much as the identical extremely excessive normal.

Tim Prepare dinner Apple’s CEO

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Tim Cook apologizes for Maps mess

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