Tidal Tops The App Retailer After Touchdown Unique Rights To Kanye’s New Album
After scoring unique streaming rights to Kanye’s new album, The Lifetime of Pablo, Tidal has taken over the primary spot on the iTunes App Retailer.
Man thanks so so a lot everybody for signing as much as Tidal. Tidal is now the primary app on the planet!!! pic.twitter.com/O3r9DkX03R
— KANYE WEST (@kanyewest) February 15, 2016
The album, which went reside yesterday, was initially purported to be out there for streaming on Tidal’s platform, in addition to for buy on Kanye’s personal web site. Nevertheless, yesterday Kanye tweeted that he was pulling the album from his personal website, which means Tidal would grow to be the one place followers might take heed to the album, at till it hits iTunes in seven days.
Please for all music lovers. Please subscribe to tidal!!! I made a decision to not promote my album for an additional week. Please subscribe to tidal.
— KANYE WEST (@kanyewest) February 14, 2016
West, who reportedly owns a small stake of Tidal via pal and Tidal proprietor Jay-Z, emphasised that “all music lovers” ought to subscribe to Tidal to listen to his album.
The decision to motion appears to have labored, because it took lower than 24 hours for the app to takeover the primary obtain spot on iTunes.
In fact whereas not all downloads will convert to subscriptions, many followers are presumably keen to listen to Kanye’s new album, and are more likely to at the least present a bank card and benefit from the free trial that Tidal presents.
Thus far, the streaming website has held as much as the extreme onslaught of visitors from Ye’s followers. Nevertheless, final week was a unique story, when tens of millions of followers complained that Tidal’s stay video stream of Kanye’s Season three style present / album debut was malfunctioning.
— Erol Tekkanat (@ErolTekkanat) February eleven, 2016
Notably, West isn’t the one artist to launch music solely on Tidal. Current songs by each Rihanna and Beyonce hit Tidal earlier than some other streaming providers.
Whereas that is most probably because of the shut relationship between these artists and Tidal proprietor, Jay-Z, Kanye additionally famous that Tidal is funding “numerous his scripted content material concepts,” which means the exclusivity pact could also be half of a bigger deal between West and the streaming service.
Finally, if the streaming service can proceed scoring sought-after exclusives like The Lifetime of Pablo, it might simply have a shot towards an incumbent iTunes in any case.