The web was fixated on a livestream for a puddle

The internet was fixated on a livestream for a puddle

It is official: the web is off its rocker. Simply months after the one-two punch of the blue/gold gown and a llama chase took absurdity to a brand new degree, legions of individuals (reportedly over 300,000) have tuned in to #DrummondPuddleWatch, a stay Periscope stream of an enormous, pothole-filling puddle within the UK’s Newcastle upon Tyne. Why? A part of it was the comedy of watching individuals attempt to cross, nevertheless it additionally mirrored the herd mentality of social networking. Whereas this was began by a advertising company, it shortly drew in jokesters, politicians and lots of others making an attempt to capitalize on the weirdness of the state of affairs — to not point out everybody questioning what that unusual development was of their Twitter feed.

It is ridiculous, to make certain, however it additionally displays each the speedy rise of livestreaming and a tradition that thrives a lot on social hashtags that they’ve grow to be a type of slang. Prefer it or not, these sorts of occasions could also be right here to remain so long as it is easy to share a head-scratching hyperlink with everybody you recognize.

[Picture credit score: Drummond Central, Periscope]