The proprietor of Helvetica and Occasions New Roman simply purchased some emoji

The owner of Helvetica and Times New Roman just bought some emoji

Monotype simply purchased Swyft Media. Or, an organization you in all probability have not heard of simply purchased an organization you in all probability have not heard of. Monotype, for the uninitiated, is an organization that helped revolutionize typesetting on the latter finish of the nineteenth century, and owns typefaces you in all probability see on a regular basis like Helvetica, Occasions New Roman and Franklin Gothic. And Swyft? It is a startup that creates stickers and emoji. Lately profiled by Fortune, it really works with manufacturers to create customized sticker packs for apps like Fb Messenger and Line. At first look, an emoji promoting agency and a historic sort firm might sound an odd couple, however given the speed that stickers are changing our written phrases, maybe it is cash properly spent. The deal might (based on TechCrunch) value Monotype as much as $27 million — a small worth to pay for staying related in our emoji-crammed future.

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