The NY Occasions Actual Property App Will get Its First Massive Redesign
The New York Occasions has launched model 2.zero of its NY Occasions Actual Property app — one which the corporate says represents its first “main redesign” because it was launched again in 2007.
For an iOS app, that’s an eternity. In any case, Apple didn’t even open its iOS App Retailer till 2008. (NY Occasions Actual Property was initially a cellular net app.) So it’s in all probability not shocking that Matthew Shadbolt, the Occasions’ director of actual property product, stated that the primary objective was “modernizing the consumer expertise,” particularly by making a extra “stream-centric expertise.”
Extra particularly, whereas the app beforehand included information articles from the Occasions’ actual property part, these articles have moved now entrance-and-middle. Once you first open it, the app feels extra like a information reader than an actual property search app. The app was beforehand “a weekend product,” Shadbolt stated, however the redesign might entice readers to examine it extra commonly.
Shadbolt declined to supply any specifics concerning the app’s downloads or utilization — in accordance with App Annie, it reached its highest rank within the US App Retailer (23 within the way of life class, 348 general) again in 2010.
The redesign additionally comes at a time of broader questions on The Occasions’ app technique — just a little greater than a month in the past, The Occasions itself broke the information that it might be eliminating one hundred newsroom jobs and shutting down the just lately launched NYT Opinion app.
Anyway, again on the actual property entrance, Shadbolt stated The Occasions has a “large aggressive differentiator” in comparison with all the opposite actual property apps and websites on the market — it doesn’t simply offer you maps and costs, however goals to assist reply the query, “What does it truly really feel like to truly stay there?”
The articles are part of that, and just like the app itself, they’re utterly free. Different options embrace filterable search performance, in fact, plus a brand new mortgage calculator, faculty info, e-mail and social sharing instruments, and “constantly up to date gross sales exercise.” The Occasions says the app consists of “one of the best” properties from around the globe, however it sounds its knowledge is richest in New York Metropolis.
You possibly can obtain the app right here.
Property Pictures offered by The Corcoran Group and Halstead Property LLC