The Nike+ FuelBand measures exercise in NikeFuel, prepared in your NikeLife

The Nike+ FuelBand measures activity in NikeFuel, ready for your NikeLife

Whereas Nike may need beat rivals just like the MotoACTV and Jawbone Up to the lively bracelet market over two years in the past, its unique endeavor, the Nike+ SportBand, was getting lengthy within the tooth. That modifications at this time with the introduction of the far sleeker Nike+ FuelBand. It is a lot within the vein of the unique, besides boasts a extra engaging 20 LED dot-matrix show and may measure exercise in a brand new unit the corporate calls NikeFuel. That latter bit is a normalized rating that in contrast to energy “awards equal factors for a similar exercise no matter bodily make-up.” We’ll should see about that, however we’re definitively smitten with its design and that row of colourful LEDs that progressively fills as one will get nearer to reaching their meant objective. The $149 pre-orders go stay on the corporate’s on-line retailer at 5PM ET, however these should peep the PR and video after the break.

Present full PR textual content
NIKE Declares New NIKE+ FuelBand –Measuring Motion to Make Life A Sport

New York, New York (January 19, 2012) – NIKE, Inc. (NYSE:NKE) introduced at present the NIKE+ FuelBand, an progressive wristband that tracks and measures on a regular basis motion to encourage and encourage individuals to be extra lively. Actions can now be measured via a brand new metric referred to as NikeFuel: the extra lively you’re, the extra NikeFuel you earn.

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an occasion in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma Metropolis scoring champion and all-star Kevin Durant and 2011 IAAF ladies’s one hundred-meter World Champion Carmelita Jeter.

“The NIKE+ FuelBand is a means for Nike to additional evolve the thrilling prospects of merging the bodily and digital worlds,” stated Parker. “Nike has all the time been about inspiring athletes, and the NIKE+ FuelBand will assist encourage them in a easy, enjoyable and intuitive approach.”

Designed to be worn all through the day, the ergonomic, consumer-pleasant NIKE+ FuelBand makes use of accelerometry to offer details about totally different actions by way of motion of the wrist by way of a LED dot matrix show. 4 metrics can be found: Time, Energy, Steps and NikeFuel. In contrast to calorie counts, which range based mostly on somebody’s gender and physique sort, NikeFuel is a normalized rating that awards equal factors for a similar exercise no matter bodily make-up.

Customers set a every day aim of how lively they need to be, and the way a lot NikeFuel they need to obtain. The NIKE+ FuelBand shows a collection of 20 LED lights that go from purple-to-inexperienced because the consumer will get nearer to their objective. The FuelBand syncs with the Nike+ web site by way of a constructed-in USB, or wirelessly via Bluetooth to a free iPhone app, to report exercise and monitor progress day by day. The app interface additionally offers encouragement and motivation as objectives are achieved.

Armstrong stated, “What’s nice concerning the concept of NikeFuel and the FuelBand is the best way it supplies actual info and numbers to point out how a lot individuals are doing all day, each day. That is what is going to get individuals difficult themselves to do extra and higher their very own scores. It is a device to get individuals extra lively.”

“NikeFuel means everybody can get recognition for actions they do,” stated Durant. “It offers a scoreboard on your day and will get everybody shifting.” Jeter stated, “You do not have to be an elite athlete to understand how NikeFuel can encourage you. It is a simple strategy to get credit score for actions and examine the way you do with others, even for those who participate in several sports activities.

The Nike+ Fuelband can be obtainable for preorder beginning January nineteenth within the US at for a instructed retail worth of $149 (US).

To make use of Nike+ FuelBand, the next is required: • A Macintosh or PC with constructed-in USB. Mac OS v 10.four or later, Home windows 7 or Home windows Vista (SP2) or Home windows XP (SP2) • Web entry. Broadband is advisable. • Non-compulsory cellular app obtainable within the iTunes App retailer; for updates on suitable cellular units, go to

About NIKE, Inc. NIKE, Inc., based mostly close to Beaverton, Oregon, is the world’s main designer, marketer and distributor of genuine athletic footwear, attire, gear and equipment for all kinds of sports activities and health actions. Wholly owned Nike subsidiaries embrace Converse Inc., which designs, markets and distributes athletic footwear, attire and equipment; Cole Haan, which designs, markets and distributes luxurious footwear, purses, equipment and coats; Umbro Ltd., a number one United Kingdom-based mostly international soccer (soccer) model; and Hurley Worldwide LLC, which designs, markets and distributes motion sports activities and youth way of life footwear, attire and equipment. For extra info, go to and comply with @Nike.

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