‘The Interview’ Proves Well-liked — For On-line Pirates

Sony’s "The Interview" might have confirmed common at theaters (regardless of middling critiques), however the movie’s progressive digital distribution was much more fashionable with pirates. After nebulous terrorist threats led main theaters to choose towards displaying the movie on its meant Christmas Day opening, Sony distributed the comedy by way of a number of video-on-demand (VOD) providers and unbiased theaters. The threats got here after Sony Footage was hacked final month, purportedly by a gaggle calling itself "Guardians of Peace," or GOP. Whereas some watchers heralded the studio’s determination as a watershed second for the movie business, the distribution experiment was not capable of efficiently guard towards unlawful downloads. Solely 20 hours after its launch, the film noticed greater than 750,000 unlawful copies downloaded, based on TorrentFreak.

The movie was launched concurrently on YouTube, Google Play and Microsoft’s Xbox Reside on Dec. 24. However by the point it opened in unbiased theaters on Christmas Day, "The Interview" already boasted a extensively out there pirated model. The film nonetheless grossed $1 million throughout its first day in theaters, Sony stated Friday, however 750,000 pirated downloads at $6 per on-line rental might imply as a lot as $four.5 million in misplaced income. In response to paperwork leaked by hackers, the finances for "The Interview" totaled $forty four million—with about $20,000 going to Beyoncé and Jay-Z for cameos.

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— Sarah Whitten, CNBC
First revealed December 26 2014, 10:35 AM