‘The Interview’ is already Sony’s hottest on-line film so far

'The Interview' is already Sony's most popular online movie to date

There was a ton of hoopla about Sony releasing The Interview by means of web providers earlier than it even hit theaters, however how a lot did this not-completely-intentional experiment in on-line distribution pan out? Fairly properly, when you ask Sony. It simply revealed that the film racked up $15 million in digital leases and gross sales (unfold throughout 2 million clients) between its Wednesday launch and Saturday, making the North Korea-themed comedy the studio’s “#1 on-line movie of all time.” The corporate is not breaking down numbers by service, however Recode‘s sources declare that the “overwhelming majority” of enterprise got here from Google Play and YouTube. Sorry, Xbox Video.

The figures additionally imply that The Interview earned extra on-line than it did in theaters (presently estimated at $three million), though that is not onerous. The theatrical launch was restricted to a comparatively small batch of unbiased film homes quite than the hundreds of places run by main chains like AMC — for many individuals, web viewing was the solely strategy to see what all of the fuss was about. You are in all probability not going to see Sony repeating this launch technique any time quickly, then, however it at the very least exhibits that the media big is salvaging one thing out of the hacking drama from the previous few weeks.

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