The Engadget Interview: Sir Richard Branson on Challenge and the iPad

The Engadget Interview: Sir Richard Branson on Project and the iPad

So we have been fortunate sufficient to take a seat down with Sir Richard Branson at this morning’s launch of his iPad-solely Undertaking journal, and identical to the final time we frolicked, our dialog was each entertaining and illuminating. The spotlight? Along with telling us that Venture would ultimately hit each Android tablets and different units “in time,” Sir Richard was completely candid in saying that he had “no f**king concept why” Challenge was solely on the iPad and never on the internet — though he did say Venture was a “correct journal” and never “simply thrown collectively for the online.” (Ouch.) Sir Richard was additionally excited concerning the prospects for promoting, saying that the brand new medium can “convey promoting alive.” We have undoubtedly obtained our doubts about limiting content material to at least one platform with none strong sharing choices — and we clearly assume it is potential to do excessive-high quality content material on the internet — however there is no doubt that Sir Richard is a particularly charming pitchman, so be sure to take a look at the entire interview.

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