The $25 Nokia one hundred thirty proves Microsoft's not achieved with dumbphones

The $25 Nokia 130 proves Microsoft's not done with dumbphones

Fb is itching to attach the subsequent billion individuals. So is Google. Microsoft has been itching to get in on the enjoyable too, and whereas there isn’t any scarcity of low cost Home windows Telephones to entice all these first-time smartphone buyers around the globe, the parents in Redmond nonetheless have their eyes on probably the most creating of creating markets. That is why the corporate simply pulled again the curtain on what will be the dumbest of dumbphones: the Nokia one hundred thirty, a $25/€19 gadget that makes telephone calls, fires off SMS messages and… that is about it.

Alright, perhaps that is not completely truthful — in any case, the one hundred thirty does settle for microSD playing cards, sport an LED flashlight (no digital camera right here, natch) and play movies. Simply, you understand, do not anticipate to cruise the online on this factor. Microsoft’s making an attempt to place it as a primary cellular phone, or a backup in case you do not need to wreck your fancy smartphone whereas traipsing by way of the backcountry. This is the factor, although: the discharge of the one hundred thirty is not simply Microsoft cleansing home, a final spasmodic cough meant to clear the pipes for newer, smarter units to return. Microsoft vice chairman Jo Harlow informed Re/code that the corporate is dedicated to the low-finish trigger, including that Microsoft does not have anything to succeed in that useful swath of customers. Want much more proof? Take a look at this tweet from Microsoft spokesperson Doug Dawson:

@greengart @jonfingas To make clear – We’ll proceed to supply a portfolio of Nokia-branded cell phones. Our smartphones will probably be WP.

– Doug Dawson (@theDougDawson) August eleven, 2014

It isn’t exhausting to see how Microsoft might achieve some floor with this strategy. In the event that they hook first-time telephone consumers with low cost, strong hardware, they have a goal pool they will tease with the promise of a extra-related future via providers like OneDrive working in tandem with Home windows Telephones. However whether or not or not issues go down precisely that approach? That is one other story solely.

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