That is the smartwatch that luxurious manufacturers must be making

This is the smartwatch that luxury brands should be makingA brief stroll from the sounds and screens of Sony’s heaving IFA sales space, a handful of the corporate’s staff have a small stand of their very personal. On it, they’re showcasing the Wena Wrist, a smartwatch aspect-venture the small group has efficiently crowdfunded via Sony’s First Flight platform for worker pitches. Smartwatch is probably not one of the best definition of the lo-fi wearable, although, because the face itself is as dumb as they arrive.

Designed by the Wena staff and manufactured by Citizen, the straightforward and chronograph watch faces play second fiddle to the band. That is the place all of the tech lies, with the strap housing an NFC chip (supporting the Japanese FeliCa commonplace) for cellular funds and such, a pedometer for primary exercise monitoring, and a clasp that vibrates and lights up when notifications hit your smartphone.

It is an unashamedly pared-down strategy to the smartwatch: one which crams a couple of key features into the shape issue of a daily, metallic gown watch. It is shocking that luxurious horologists have not gone down the identical street, marrying their conventional designs with bands that add a couple of sensible options.

For now, the venture continues to be in its early levels. The watches are good-wanting prototypes, however the iOS “app” is a principally a set of mock-up screenshots at this level. The Wena group hope to launch the not-so-sensible smartwatch in Japan someday subsequent yr, earlier than eager about worldwide availability (and Android compatibility) when that milestone’s been crossed.

Take a look at all of the information from Berlin at our IFA 2015 hub.

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