Teradata Buys App Advertising Platform Appoxee For $20-25M, Units Up Israeli R&D Middle
Teradata, the publicly-traded analytics firm, has made one other acquisition to beef up its operations in cellular: the corporate has acquired Appoxee, an Israeli push-messaging startup aimed toward publishers and builders that need to improve consumer engagement of their apps. We’ve got had direct affirmation of the deal from a supply very near Appoxee, and Israeli-language paper Calcalist is reporting it, too (in Israeli). A supply confirms to us that Teradata is paying between $20-25 million for Appoxee.
Appoxee’s enterprise addresses one of many greater points on the earth of apps as we speak: protecting customers coming again to and utilizing your app, within the face of downloading yet one more new one and shifting on to the subsequent massive factor.
Appoxee addresses this by means of push messages — sending messages to you to remind you to complete enjoying a recreation, or to ship you information about an app replace, or coupons for items within the app. It additionally has a platform to assist construct these push messaging campaigns.
The thought behind the acquisition seems to be two-fold. First, it’s going to give Teradata one other frontier to construct out its enterprise within the space of cloud and cellular providers.
Teradata already provides a variety of massive knowledge analytics providers (a few of which have additionally grown by means of acquisition, resembling this buy of Assume Massive Analytics in September 2014). This can give it one other service that it will probably each promote on to present clients; in addition to use as a means of bringing on new enterprise from app publishers (together with these already utilizing Appoxee), which Teradata hopes will then turn out to be clients of its different providers as properly.
The second facet of the deal is Israel: the nation is nicely-recognized for its engineering expertise and numerous U.S. tech companies — others have included Google, Fb, Microsoft and Cisco — have acquired homegrown startups as a means of tapping into that ecosystem. This would be the case right here, as Teradata will use Appoxee to turn into the beginning of a analysis and improvement operation within the nation.
That would see, for instance, Teradata increasing the performance and providers of the Appoxee platform. That could possibly be a sensible transfer: as demonstrated by acquisitions by Apple, Microsoft, Yahoo, Fb, Twitter and extra, app analytics are scorching as we speak.
It’s probably that Teradata will affirm the acquisition on the opening of the markets within the U.S. at present; we’ll replace this story as we study extra.