Technique Analytics: It's been a sluggish yr for the smartphone business

Strategy Analytics: It's been a slow year for the smartphone industry

Everyone knows that smartphone gross sales have slowed down lately, however it’s apparently been particularly sluggish this previous yr. In response to Technique Analytics’ newest report, international shipments grew by 10 % from Q3 2014 (323.four million models) to Q3 2015 (354.2 million). Nevertheless, 10 % is tiny in comparison with earlier quarters, making this the slowest progress fee inside the previous six years because the international recession in 2009. The analysis firm attributes the business’s poor efficiency to the “growing penetration maturity in main markets of the US, Europe and China.” In different phrases, most individuals who need smartphones have already got one, and never everybody can afford changing theirs yearly.

Regardless of the sluggish progress price, Samsung did very nicely inside the yr ending in Q3 2015. For the primary time because the first quarter of 2014, the South Korean producer skilled constructive progress, which explains why it made extra money than anticipated. Samsung grew six % this previous yr and shipped eighty three.eight million units, thanks to cost cuts on new fashions just like the S6, in addition to to the discharge of mid-vary telephones in creating markets. Apple continues to lag behind Samsung globally, however it nonetheless took 14 % of the marketshare, which is 2 % larger than final yr’s.

Strategy Analytics: It's been a slow year for the smartphone industry

Featured Tales

Sponsored Content material

Examine Your Devices

Strategy Analytics: It's been a slow year for the smartphone industry

Immediately examine merchandise aspect by aspect and see which one is greatest for you!

Attempt it now →