Technics explains why its new SL-1200 turntable prices $four,000

Technics explains why its new SL-1200 turntable costs $4,000

David Paul Morris/Bloomberg by way of Getty Photographs

Again at CES, Panasonic’s revived Technics model pulled the wraps off of its new direct-drive SL-1200 turntable. Whereas that announcement certainly kicked up all types of emotions, the brand new gear comes with a steep price ticket: $four,000. As many have famous, that is a dramatic improve from what Technics’ turntables used to go for earlier than the model was discontinued. What Hello-Fi reviews that new supplies, together with a brand new motor, and elevated manufacturing prices are the explanations you will have to empty your financial savings account to nab one later this yr.

“As a result of the unique 1210 turntables have been manufactured for therefore a few years, the manufacturing course of had received to a really low value,” Technics CTO Tetsuya Itani advised What Hello-Fi. “Now we have to spend money on all of the instruments once more, and the worth now’s a lot greater than the Nineteen Seventies.”

Itani defined that all the instruments used in the course of the manufacturing course of have been both gone or broken, apart from the mud cowl’s die. In truth, that is the one a part of the brand new SL-1200G that is not new. The Technics CTO goes on to say that the upcoming mannequin was designed and constructed “from scratch,” utilizing so much much less plastic that the earlier model with a newly designed cordless direct-drive motor. Based on Itani, the modifications put the brand new SL-1200 extra on the extent of the heavy-obligation excessive-fi SP10 MK II efficiency-clever, a turntable that launched within the Nineteen Seventies.

If the $four,000 (slightly below £3000) does not deter you, you will have to attend till late 2016 to select up the SL-1200G. There is a particular version SL-1200GAE that is slated for a June launch, however there is no phrase on specifics there simply but. Itani says Technics is contemplating a extra reasonably priced mannequin, however admits the corporate “wants to review” earlier than making any concrete plans.

four Shares