TechCrunch: Apple plans to shutter Beats Music (replace: service to proceed, model might change)

TechCrunch: Apple plans to shutter Beats Music (update: service to continue, brand may change)

No matter Apple has within the works for its future audio choices, it might not embrace protecting Beats Music in app shops. TechCrunch studies that Apple plans to close down the music streaming service, noting that CEO Ian Rogers has already been tasked with operating iTunes Radio. The transfer would not be an enormous shock because it is sensible for Tim Prepare dinner and Co. to convey new listening choices beneath the iTunes umbrella quite than maintaining Dr. Dre’s younger moniker. It additionally goes to point out that along with nabbing the hoards of trustworthy headphone wearers, Apple’s buy was simply as a lot about getting the expertise behind the model’s full line of merchandise — together with Dre and Jimmy Iovine — underneath its wing. I reached out to Beats for remark, and I am going to be sure you replace if it gives any further info. In fact, we’re to see how “the primary subscription service that lastly received it proper,” in accordance with Prepare dinner, will get molded into a brand new audio choice.

Replace: Nicely, Apple’s Tom Neumayr advised Re/code that the TechCrunch report is just not true. However that does not imply there will not be modifications to Beats Music. The service might keep, however the Beats Music model might disappear. And that makes good sense when the iTunes model is already so robust.

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