Taylor Swift Will Launch A Live performance Documentary Solely On Apple Music

Taylor Swift Will Launch A Concert Documentary Exclusively On Apple Music

After a collection of again-and-forths between Apple and Taylor Swift over royalties, a close to-break up between the celebrity and Apple Music and a last mea culpa between the 2, Swift is now planning on releasing a documentary for her 1989 live performance tour solely on Apple Music.

Thanks a lot for all of the birthday needs. I’ve slightly shock for you. #1989WorldTourLIVE @applemusic https://t.co/actZbWBt4R

— Taylor Swift (@taylorswift13) December thirteen, 2015

A launch like that is nonetheless an enormous second for Apple. It might assist appeal to extra potential subscribers to Apple Music. Whereas it represents a small sliver of potential income for the corporate, Apple Music can probably make Apple’s platforms all that rather more sticky — and maintain individuals locked in Apple’s ecosystem. With Swift releasing her documentary solely on Apple Music, it’s doubtless others will comply with — and provides Apple an growing library of content material unique to its personal providers.

This additionally helps Apple Music supply one thing distinctive and unavailable on different music streaming providers. It’s an space the place exercise has began to shortly ramp up with the launch of YouTube Music and the persevering with presence of Spotify. Apple Music can also be now on Android units, serving to Apple increase its model even past its personal units — and probably lure these customers over to an iPhone or iPad.

All this, taken along with Swift’s new unique documentary, provides Apple a greater technique of drawing individuals into shopping for Apple units.

The discharge follows a sparring match between Swift and Apple. Initially, Swift primarily threatened to tug her music from Apple’s new streaming service — which might not pay royalties throughout a 3-month free trial interval. And now, the corporate and Swift have apparently absolutely buried the hatchet.

The crux of the difficulty was that whereas the unpaid trial interval was not essentially an issue for Swift, it might be an issue for unbiased musicians making an attempt to make a dwelling. Swift has garnered such a following that she was capable of drive Apple’s hand and alter its coverage, returning to paying royalties in the course of the free trial interval.

That is merely the primary time it is felt proper in my intestine to stream my album. Thanks, Apple, in your change of coronary heart.

— Taylor Swift (@taylorswift13) June 25, 2015