Taylor Swift Companions With Glu to Develop New Cellular Recreation
Grammy-award profitable pop star Taylor Swift is making her first foray into the world of cellular gaming by partnering with Glu Cellular Inc. to develop a brand new recreation, the corporate stated on Wednesday.
Glu Cellular didn’t present additional particulars on the sport or Swift’s involvement, besides that the sport was slated for launch in late-2016 and that it was a "multi-yr partnership."
Glu Cellular, the corporate behind the favored "Kim Kardashian: Hollywood" recreation, has targeted on signing up international stars with a big social media following to make personalised cellular video games.
Swift has almost seventy one million followers on Twitter, whereas greater than seventy four million individuals ‘like’ the "Clean Area" singer’s Fb web page.
"We understand that Taylor and her international fan base anticipate a brand new and extremely differentiated cellular gaming expertise," Niccolo de Masi, Glu Cellular’s chief government, stated in a press release.
Glu Cellular’s record of celebrities embrace "Anaconda" rapper Nicki Minaj and motion star Jason Statham. Final month, the corporate signed up superstar chef Gordon Ramsay.