Taylor Swift Companions With Glu to Develop New Cellular Recreation

Grammy-award profitable pop star Taylor Swift is making her first foray into the world of cellular gaming by partnering with Glu Cellular Inc. to develop a brand new recreation, the corporate stated on Wednesday.

Glu Cellular didn’t present additional particulars on the sport or Swift’s involvement, besides that the sport was slated for launch in late-2016 and that it was a "multi-yr partnership."

Glu Cellular, the corporate behind the favored "Kim Kardashian: Hollywood" recreation, has targeted on signing up international stars with a big social media following to make personalised cellular video games.


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Swift has almost seventy one million followers on Twitter, whereas greater than seventy four million individuals ‘like’ the "Clean Area" singer’s Fb web page.

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"We understand that Taylor and her international fan base anticipate a brand new and extremely differentiated cellular gaming expertise," Niccolo de Masi, Glu Cellular’s chief government, stated in a press release.

Glu Cellular’s record of celebrities embrace "Anaconda" rapper Nicki Minaj and motion star Jason Statham. Final month, the corporate signed up superstar chef Gordon Ramsay.

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