Sweet Crush maker’s IPO values firm at greater than $7 billion
King, the corporate behind the Sweet Crush saga filed its IPO at this time, however is the maker one other Zynga (Farmville), one other Rovio (Indignant Birds) or one thing else once more? Almost one hundred million customers play Sweet Crush every single day, and whereas the corporate’s titles stay free to play, it is determined by digital items, further ranges and content material purchases to usher in the money. Promoting shares at $22.50, it is raised round $500 million for the corporate and its early buyers, valuing King at round $7 billion.
The corporate apparently is not going public as a result of it wanted the cash, nevertheless, however as a result of it’s going to give the corporate inventory it may possibly use to make acquisitions… and let buyers money out in the event that they need to. Shareholders will probably be pushing the gamesmaker to repeat the success of Sweet Crush, one thing that newer titles, like Farm Heroes saga, have not (up to now, no less than) been capable of accomplish.