Sweet Crush developer admits it will possibly’t actually personal the phrase ‘Sweet’

Candy Crush developer admits it can't really own the word 'Candy'

Though King’s $7 billion empire is constructed on the slim basis of its lone blockbuster, Sweet Crush Saga, many thought its efforts to trademark “Saga” and “Sweet” have been a bit over-the-prime. It now seems the corporate is not making an attempt to crush each recreation maker that makes use of these phrases, and as an alternative is taking every dispute on a case-by-case foundation. To that finish, it has cemented an out-of-courtroom settlement to let the makers of Banner Saga and CandySwipe hold these monikers (“Sweet” is solely trademarked in Europe). These two truly had legit challenges to the mark, however we think about that different builders who intentionally used the phrases to make some extent (or for shits and giggles) might not get off so simply.

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Candy Crush developer admits it can't really own the word 'Candy'

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