Suddenlink to lean on TiVo for DVRs, non-DVR set tops and multiroom
SAINT LOUIS, MO and ALVISO, CA, Jul 08, 2010 (MARKETWIRE by way of COMTEX) –
Suddenlink Communications, the eighth largest cable broadband firm in america, and TiVo Inc. (NASDAQ: TIVO), the creator of and a pacesetter in superior tv providers, together with digital video recorders (DVRs), have entered right into a strategic relationship for Suddenlink to distribute co-branded, TiVo Premiere DVRs in addition to non-DVR set-prime bins.
TiVo Premiere is TiVo’s newest era set-prime field that unifies linear tv, DVR performance, video on demand, and Web delivered video right into a single expertise — all framed in a chic, excessive definition consumer interface based mostly on Adobe Flash know-how. Suddenlink plans to start deploying the TiVo set-prime bins to its clients later this yr, together with a multi-room DVR answer developed by TiVo. Suddenlink and TiVo additionally intend to collaborate on the event of a subsequent era “entire house” answer for deployment by Suddenlink in 2011.
Jerry Kent, CEO of Suddenlink, said, “We reviewed a lot of options to seek out the easiest way to supply a full suite of linear tv, VOD, and broadband delivered content material to each room in our clients’ houses. We discovered that TiVo, by means of its greatest-in-class consumer expertise, its main shopper function set, and speedy time to market is a really compelling reply. TiVo will probably be a big a part of our future plans which can redefine our subscriber proposition with one hundred% digital video together with options like distant DVR programming, common search with cable VOD, and entry to interactive purposes like YouTube, Pandora, Rhapsody, and Fandango.”
Kent added: “We’re particularly excited concerning the velocity and effectivity with which we will deploy a subsequent era product with TiVo. TiVo has modified its retail DVRs to function with our video on demand methods, giving us the power, in a matter of months, to deploy an extremely strong software program surroundings, along with a inexpensive set-prime field. We consider this can be a nice instance of how the cable business can work with retail gadget producers on progressive options that profit shoppers.”
Tom Rogers, President and CEO of TiVo, said, “Suddenlink is cementing its management position within the US cable business by embracing an answer showcasing the distinctive capabilities that cable operators can ship when broadband and digital tv are intelligently built-in in a single field, with one consumer interface, one distant management, and one common search expertise. This effort builds on different profitable TiVo distribution partnerships which have additionally leveraged TiVo Premiere as an MSO provisioned platform. We’ve created a very revolutionary strategy for cable operators who search an expertise to set their service aside with out requiring main investments in middleware and costly set-prime packing containers.”
Suddenlink expects to launch TiVo DVRs in sure markets in fourth quarter 2010 and can look to considerably broaden deployment in 2011.
Suddenlink Communications (www.suddenlink.com) is among the many 10 largest cable broadband corporations in america, supporting the knowledge, communication and leisure calls for of roughly 1.three million residential clients and hundreds of economic clients in Arkansas, Louisiana, North Carolina, Oklahoma, Texas, West Virginia, and elsewhere. Suddenlink simplifies its clients’ lives by means of one name for help, one connection, and one invoice for TV, Web, telephone, and different providers.
About TiVo Inc. Based in 1997, TiVo Inc. (NASDAQ: TIVO) developed the primary commercially out there digital video recorder (DVR). TiVo provides the TiVo service and TiVo DVRs on to shoppers on-line at www.tivo.com and thru third-get together retailers. TiVo additionally distributes its know-how and providers by way of options tailor-made for cable, satellite tv for pc, and broadcasting corporations. Since its founding, TiVo has advanced into the last word single answer media middle by combining its patented DVR applied sciences and common cable field capabilities with the power to combination, search, and ship hundreds of thousands of items of broadband, cable, and broadcast content material on to the tv. A cheap, one-cease-store for in-residence leisure, TiVo’s intuitive performance and ease of use places viewers in management by enabling them to effortlessly navigate the perfect digital leisure content material obtainable via one field, with one distant, and one consumer interface, delivering probably the most dynamic consumer expertise available on the market right now. TiVo additionally continues to weave itself into the material of the media business by offering interactive promoting options and viewers analysis and measurement scores providers to the tv business. www.tivo.com
Tags: cable, Cable TV, CableTv, dvr, hd, multiroom, set prime field, SetTopBox, SuddenLink, tivo, tivo premiere, TivoPremiere