Subsequent Problem, the Netflix for magazines, reborn with a recent design and new identify
For many who have not heard of it, Subsequent Concern is greatest described because the Netflix of magazines: It is an app that, for a month-to-month charge, provides you all-you-can-learn entry to a big library of digital magazines. It first launched on Android in 2012 and ultimately made its approach to the iPad and Home windows units, though it has been ages because it acquired any substantial updates. That modifications at the moment, nevertheless: The app is relaunching with a brand new look, new options and even a brand new identify — it is referred to as “Texture” now, thanks very a lot.
Though the app has the identical idea, and is priced the identical as earlier than ($10 a month and up), it now locations a much bigger emphasis on particular person articles, versus simply entire points. For starters, there is a “New & Noteworthy” part, curated by human editors behind the scenes. That very same staff additionally places collectively “Curated Collections,” teams of tales round a theme — say, the anniversary of Hurricane Katrina. Then again, you is usually a curator too, and save tales to your personal collections. In that respect, Subsequent Difficulty’s new strategy jogs my memory not simply of Netflix, however Spotify too. I might, if I needed, take heed to the identical songs on repeat or learn the identical two trend magazines. Or, I might avail myself of playlists (collections) curated by people with good style. I like that I can do each.
To be clear, you possibly can nonetheless mark entire magazines as your favorites and set the app to mechanically obtain new editions as they arrive in. However Subsequent Concern, which is owned by a handful of conventional media corporations like Conde Nast, is aware of that these days individuals are used to getting their information on Twitter, net logs and Fb. To the extent that you simply’re used to only clicking on random hyperlinks, it was necessary to Subsequent Challenge that Texture look slightly like a house web page. And certainly it does.
Additionally like a daily information website, there is a constructed-in search function that provides you entry to an archive of greater than 15,000 again points and 500,000 tales, which you’ll be able to learn individually from their unique points. So, if I typed within the phrase “marathon” (I am a marathoner), I might see articles not simply from Runner’s World, which I subscribe to, but in addition Operating Occasions, which I by no means learn. That is clearly good for publishers, which need to achieve new readers. (Subsequent Situation Media pays them based mostly on how a lot time readers spend studying their tales, so there’s an incentive to succeed in extra individuals if potential.)
However this design is sweet for me too: If we will proceed evaluating Texture to Netflix, then it is value mentioning that one of many issues that makes Netflix so interesting is the best way it helps us uncover new stuff. If Netflix is nice due to its algorithm, and cable TV is nice due to its TV information, then Texture is compelling as a result of it could actually level me towards issues I would not have learn in any other case.
Texture arrives simply as Apple is launching its personal information app, albeit with a really totally different strategy. Apple Information is free, and solely consists of entry to articles from web sites. Meaning you will get some journal tales — say an article from Wired.com — however by no means entire points. At first look, Apple may appear to be the winner, if solely as a result of it does not value something. However keep in mind, Texture’s month-to-month payment consists of magazines — full editions that you simply’d should pay for regardless, both by means of a subscription or at a newsstand. Should you primarily learn information websites, you are higher off with Apple Information or an identical app like Flipboard. However when you love magazines, you are going to should pony up sooner or later, and also you solely should obtain a couple of titles every month earlier than Texture’s $10 charge turns into value it.
Texture is accessible within the US and Canada, with subscriptions beginning at $10 a month for month-to-month magazines solely. There’s additionally a $15-month-tier that features weeklies as nicely. Should you go together with that plan, you possibly can anticipate round one hundred sixty titles in complete. Search for the up to date app tomorrow on iOS, Android and Home windows.