Submit a racist remark on-line, see it on a billboard close to your home

Post a racist comment online, see it on a billboard near your house

Messages posted on Fb, Twitter and different on-line areas might really feel like they carry much less weight than issues stated within the bodily world — however that is not the case, argues Brazilian civil-rights group Criola. This yr, Criola launched a marketing campaign labeled, “Digital racism, actual penalties,” which pulls racially bigoted feedback from the web and locations them on billboards within the neighborhoods the place the commenters reside. Criola finds racist messages on-line after which makes use of geotag knowledge to find the writer’s neighborhood; the group then rents billboard area close by and prints the feedback for the world — and the unique author — to see. The names and pictures of the commenters are blurred out, however the message rings clear: Issues stated on-line have an effect on individuals in actual life, in actual methods.

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