Stichy Makes It Simpler For Teams To Curate And Share Cellular Media
Rumr Inc, a cellular messaging targeted startup which final yr raised an $800,000 seed, led by Khosla Ventures‘ Ben Ling, to fund a collection of tasks, has now launched its third app — referred to as Stichy — this one targeted on sharing multimedia content material inside teams.
Rumr’s founder is James Jerlecki, who brings a background in messaging to the enterprise, having beforehand labored for textPlus. Jerlecki kicked off Rumr Inc with an eponymous, anonymish group messaging app rumr, launched in March this yr. The staff adopted that with the Slingshot-esque Shotclock, launched in August, which turned photograph sharing right into a reputation contest by way of gamified ephemeral antics.
Their third effort, Stichy, feels as if it has rather less zeitgeisty buzz and a bit of extra substance to it than both of its predecessors, given it’s addressing what’s — at the least comparatively talking — a little bit of a ache-level: sharing pictures of the identical occasion, corresponding to a Birthday celebration, taken by totally different individuals on the occasion. Albeit it’s competing with Fb on the group social photograph sharing entrance, however with a tighter body — permitting for simpler sharing inside smaller teams.
“Collaborating on cellular sucks,” writes Jerlecki in a Medium publish saying the launch of Stichy. “I used to be at a good friend’s birthday a number of weeks in the past and on the finish of the night time, the fifteen of us spent 20 minutes seeing who had midway respectable photographs and determining how you can ship the photographs to one another simply so we might take a look at them. What’s your telephone quantity? E-mail them to me. Airdrop works higher — it was a multitude!”
Stichy’s repair for this social sharing “mess” is an app that lets a number of individuals contribute multimedia content material (i.e. pictures and/or movies) to the identical in-app interactive slideshow for simpler group sharing.
Everybody who has been added to a specific Stichy can add stuff to the Stichy, and in addition remark, like, share and so forth. Content material inside a Stichy is ‘performed’ (i.e. displayed) within the order it was added, very similar to a slideshow. Or customers can swipe via manually at a quicker velocity. A Stichy may be left open-ended for extra content material to maintain being added, or closed off by its creator — which suggests no extra new content material might be added, however any present content material stays viewable and downloadable.
To ease media sharing outdoors the app, collaborators can save all the media inside a Stichy, no matter whether or not they took it themselves, so the pooled content material does not stay locked up inside the Stichy app’s Amazon Net Providers’ based mostly cloud storage locker. However presumably Stichy’s prepared members are waiving any copyright claims on their very own content material, given it’s shared by default with any others which are added to that very same Stichy.
Regardless that the first use-case for Stichy is simplifying group sharing of media between family and friends, Jerlecki factors out the app may be utilized by people eager to create a visible document of a specific exercise or factor, comparable to monitoring their fitness center progress, week by week. Or recording a seasonal view of their backyard.
Requested how Rumr’s different apps are going, Jerlecki says greater than one hundred,000 pictures have been despatched by way of Shotclock because the app launched in August, with complete views exceeding one million to date. So it’s evident that Rumr’s earlier apps haven’t been viral smash-hits but. The workforce can be hoping it’s onto one thing a bit extra instantly sticky with Stichy.
In addition to Khosla’s Ling, Google Ventures‘ MG Siegler, who — disclosure alert — has been a columnist for TechCrunch (however had no enter into this text), additionally participated in Rumr’s October 2013 funding spherical, together with Greycroft Companions, LA-based mostly angel investor Paige Craig, and Scott Lahman, textPlus founder and CEO.
Stichy is accessible as a free obtain on Android and iOS. It stays to be seen how Rumr might monetize utilization, however maybe — if it may construct a strong Stichy group — there could possibly be scope to monetize round paid cloud storage for greater decision content material.
“Whereas we do plan to maintain the service free, with the ability to retailer and share issues at even greater resolutions relating to footage and movies is prime of thoughts,” Jerlecki tells TechCrunch once I ask about future income streams.
“I undoubtedly wouldn’t rule out charging or partnering with a cloud storage service for one thing like that if we see customers beginning to have giant quantities of knowledge saved on Stichy, however once more necessary to see how the group evolves and makes use of Stichy,” he provides.
“Proper now our focus is on making it straightforward for individuals to collaborate on cellular. There’s not an entire lot on the market that’s actually easy or enjoyable to make use of. We’ve seen the software used each methods by creating threads like foolish selfies and memes or like how I used it with my household on Thanksgiving to seize and create a narrative of a significant time in my life.”