Step Inside Gaming Firm Razer’s Largest Idea Retailer

Razer Opens New Retailer

In the event you’re huge on gaming, then you definitely’re positive to know Razer, the excessive-finish hardware firm that makes gaming laptops, Xbox peripherals, sound bars and different such merchandise for players.

Do you know that the California-based mostly agency has idea shops in Asia? Maybe not.

The agency opened its third such retailer — which is only for displaying off its merchandise, not precise retail gross sales — in Bangkok, Thailand, lately and we went alongside to test it out.

The 180m sq. retailer is a dream for anybody who’s into video games. Situated in a excessive-finish mall, it’s stocked with a feast of merchandise from the corporate, together with its tremendous skinny Razer gaming laptops, Xbox equipment, colourful mice and keyboards and extra.

Razer, which was valued at multiple billion US dollars following an funding from Intel final yr, has idea shops in Taiwan and Manila, however its new addition in Bangkok is its largest location but. The thought is straightforward: it’s a spot the place shoppers can check out Razer merchandise with out having to purchase them, whereas these shops are additionally designed to be hangouts the place players can meet up and play. So, when you can’t purchase merchandise, Razer simply needs you to go there and chill.

Jun Shen Chia, from Razer’s product advertising staff, walked us by means of a variety of the corporate’s merchandise which are on show in Bangkok. They included the agency’s Blade laptops, which have been designed when CEO Min-Liang Tan determined that he wanted a transportable system that allowed him to play video games whereas he traveled.

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  • Jun Shen confirmed us the very colourful Razer Chroma mouse, which might be paired up with a headset, mousemat, keyboard, and may be synced to video games. The Razer Wildcat for Xbox 1 is an ergonomic gamepad that feels nice within the hand and in addition consists of specialised buttons and pedals that allow you to to play with extra consolation.

    The Razer model is especially robust amongst followers of massively multiplayer on-line video games, or MMOs for brief. Merchandise like Razer’s Nagato, Anansi, Tartarus are constructed with help for buttons and types that assist enhance players’ play. The Razer Naga Hex, which seems like a loopy mixture of a mouse and a keyboard, maybe greatest embodies that target what players have to play the video games that they love higher.

    Razer CEO Tan advised us that the corporate is working to open idea shops within the US, and different elements of the world, however laws and purple tape have held issues up a bit of. So, should you’re dwelling within the US or Europe and are determined to hang around in a Razer retailer, you shouldn’t have to attend an excessive amount of longer.