Startups Are Taking Over CES
The Shopper Electronics Present retains on rising. A number of years in the past the present outgrew the huge Las Vegas Conference Middle and began utilizing a part of the Sands Expo Middle a number of blocks away. They referred to as it Eureka Park and made the exhibit area inexpensive in a bid to draw startups to the present. It labored. And it’s greater than ever with startups filling each ranges of the Sands.
CES is now a startup present. That’s why TechCrunch is right here.
Keep away from the nonsense of the LVCC and head over to the Sands Expo Middle within the Venetian. That is the place the fascinating corporations are situated this yr. That is the place you’ll discover startups making new wearables and sensible house tech. It’s the place small corporations are displaying their new 3D printers and craving consideration.
The one draw back? You’ll miss Samsung’s newest fridges and the unhappy sales space babes employed by automotive audio corporations that dot the North Corridor.
CES 2016 is the most important thus far with 2.5 million sq. ft of exhibit area. The CEA, the group behind CES, expects 20,000 new merchandise to be unveiled at this yr’s present. It’s additionally shortly turning into an auto present and this yr’s occasion options 9 out of the highest ten automakers exhibiting. Plus, Faraday Future is lastly taking the wraps off its plan.
Younger startups (or these tight on money) have lengthy attended CES, however not many did so in an official capability. Founders would attend the present in partnership with a key companion reminiscent of Intel or Microsoft or NVIDIA. Or, they might merely get a set in an area lodge and invite press for a drink and demo. Each nonetheless occur, however a fast browse of the Sands Expo Middle exhibitors reveals that many startups are getting small cubicles.
There’s Atlas Wearable, Blocks and Double Robotics. Ring and Roost. Withings and Fitbit are there, too. 3D Methods has a big sales space, however is surrounded by smaller 3D printing corporations like Formlabs, MarkForged, and Voxel8. There are sections devoted to the sensible house and wearables and robotics — all away from the primary conference middle. Even Techstars and Indiegogo have cubicles on the Sands.
There’s now halls crammed with rows and rows of startups barely out of crowdfunding vying for consumers and suppliers and the press to take discover.
It’s necessary to keep in mind that CES is just not open to the general public. It’s a commerce present primarily present for members of the business and people like these startups hustling their means into the business. The press, like TechCrunch and Engadget, are simply alongside for the journey (and web page views).